Redesign activity & workout apps
As the lead of physical well-being, Sim drove the redesign of activity & workout apps greatly improving customer satisfaction for a new wearable device
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Redesign Jamboard editor to drive engagement
Redesign across all surfaces for Jamboard leads to a 50% jump in engagement along with higher customer satisfaction
Redesign Jamboard editor to drive engagement Read More »
Product growth lessons from Zynga Poker
Key insights from the senior director of product who led Zynga Poker from $10M to $100M ARR in 14 months
Product growth lessons from Zynga Poker Read More »
Design A Fitness AI App
Bring the concept of measuring a person’s biometrics using a smartphone from an idea to a validated concept
Design A Fitness AI App Read More »
Help us expand to the west
Market intelligence and roadmap recommendations for a poker brand in China
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The Art Of Simplicity: The PokerBlitz Story
How an emphasis on being “new” and “fresh” ultimately limited growth
The Art Of Simplicity: The PokerBlitz Story Read More »
Product-Channel Design: The Gifting In Poker Story
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Product-Channel Design: The Gifting In Poker Story Read More »
Increase graduation rates & mobile engagement
Strategic insights & roadmap process enhancements for an ed-tech giant
Increase graduation rates & mobile engagement Read More »